Case Study: Website Redesign for Sweet Rice Lao-Thai Eats
Background: Sweet Rice Lao-Thai Eats, a franchise restaurant located in Mansfield, Texas, offers authentic Lao and Thai cuisine. They approached us with a vision to elevate their digital presence and enhance customer interaction through a modern, responsive website. With their Mansfield location opening in June 2021, they wanted a site that would showcase their unique menu, reflect their brand’s vibrant culture, and integrate a seamless online ordering system to better serve the community.
Goals:
- Develop a modern, user-friendly website that reflects the restaurant’s brand and ambiance.
- Ensure the website is mobile-responsive to cater to users on various devices.
- Integrate an online ordering system to streamline takeout and delivery services.
- Enhance the site’s visibility through basic SEO practices.
Challenges:
- The existing website lacked a cohesive design and did not effectively showcase the restaurant’s offerings.
- There was no integrated system for online orders, limiting customer convenience.
- The site was not optimized for mobile devices, affecting user experience.
Strategy:
- Design Overhaul: Created a visually appealing design that captures the essence of Lao and Thai culture, using high-quality images and a warm color palette.
- Mobile Optimization: Ensured the website is fully responsive, providing an optimal experience across desktops, tablets, and smartphones.
- Online Ordering Integration: Implemented a user-friendly online ordering system, allowing customers to place takeout and delivery orders directly through the website.
- SEO Implementation: Incorporated basic SEO elements, including meta tags and keyword optimization, to improve search engine visibility.
'%3e%3cpath d='M653.3%2c458.3H728v38H653.2Z' fill='url(%23B)'/%3e%3c/g%3e%3cpath d='M1227.2 473.8l-287-6.5-287 6.5c-.8 10.6 5.5 17 48.2 16.3H1179c42.7.8 49-5.7 48.2-16.3z' fill='url(%23C)'/%3e%3cg clip-path='url(%23D)'%3e%3cpath d='M1152.4%2c458.3h74.8v38h-74.8Z' fill='url(%23E)'/%3e%3c/g%3e%3cpath d='M940.3 182.8l-189.2 6c1.5 55.5-4 118-11.6 174.4l-6 37.8a53 53 0 0 1-18 30.6c-7 5.6-16 9.4-24.3 14a208.4 208.4 0 0 0-29.2 19 45.5 45.5 0 0 0-8.3 8.1 2.6 2.6 0 0 0-.5 1.4c0 1.7 2.5 2.8 4.6 3.6 7 2.3 20 3 35.6 3.2l28-.1H1159l28 .1c15.6-.1 28.6-1 35.6-3.2 2.2-.8 4.6-1.8 4.6-3.6a2.7 2.7 0 0 0-.5-1.4 45.5 45.5 0 0 0-8.3-8.1 208.4 208.4 0 0 0-29.2-19c-8.3-4.6-17.4-8.4-24.3-14-8.3-6.8-14.2-16-18-30.6-2.8-12.7-4.4-25.8-6-37.8-7.7-56.6-13-119-11.6-174.4z' fill='url(%23F)'/%3e%3cpath d='M.3%2c53.4v110c0%2c49%2c19%2c62.3%2c62.3%2c62.3H1818c43.4%2c0%2c62.3-13.3%2c62.3-62.3V53.4Z' fill='url(%23G)'/%3e%3cpath d='M941 113.3a28.4 28.4 0 0 0 7.8-1.9 29.6 29.6 0 0 1 9.4-1.9 20.1 20.1 0 0 1 11.7 3.5 29.4 29.4 0 0 1 5.7 5.5 36.5 36.5 0 0 0-6.2 6.4 19.3 19.3 0 0 0-3.6 11.3 20.8 20.8 0 0 0 3.8 12.2q3.8 5.4 8.6 7a54.6 54.6 0 0 1-6.7 13.7q-7 10.7-14 10.7a24 24 0 0 1-7.6-1.8 25.1 25.1 0 0 0-8.2-1.7 21 21 0 0 0-7.8 1.8 20.2 20.2 0 0 1-7.2 1.8q-8.4 0-16.4-14.2-8-14-8-27.5 0-12.5 6.2-20.4 6.2-8 15.5-8a35.5 35.5 0 0 1 9.7 1.7 35.1 35.1 0 0 0 7.5 1.7zm16.7-22a20.4 20.4 0 0 1-1.6 7.5 22 22 0 0 1-5.1 7.5 16.2 16.2 0 0 1-5.9 3.9 28.7 28.7 0 0 1-5.6.9 24.5 24.5 0 0 1 4.2-14q4-6 13.7-8a6.2 6.2 0 0 1 .3 1.2v1z' stroke='%23dcdcdc' stroke-width='1.5'/%3e%3cpath d='M.3%2c0h1880V53.4H.3Z' fill='%23464648'/%3e%3c/svg%3e)
Results:
- Enhanced User Experience: The new design received positive feedback from customers, who appreciated the intuitive navigation and appealing aesthetics.
- Increased Mobile Traffic: Mobile visits increased by 35% within three months, indicating improved accessibility.
- Boost in Online Orders: The integrated ordering system led to a 50% increase in takeout and delivery orders.
- Improved Search Rankings: The website began ranking higher for local search terms related to Lao and Thai cuisine in Mansfield.
Conclusion:
The website redesign for Sweet Rice Lao-Thai Eats successfully enhanced the restaurant’s online presence, improved customer engagement, and streamlined the ordering process. The modern, responsive design effectively reflects the restaurant’s brand and has contributed to increased business.
Client Testimonial: “Nick transformed our website into a beautiful and functional platform. Our customers love the new online ordering system, and we’ve seen a significant uptick in orders. His work truly captured the spirit of our restaurant.” – Tom from Sweet Rice Lao-Thai Eats
